Wong Kar-wai: 'cultural hybrid', celebrity endorsement and star-auteur branding

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@article{d0ea777f6cf747b283572cb9a458bd27,

title = "Wong Kar-wai: 'cultural hybrid', celebrity endorsement and star-auteur branding",

author = "Wikanda Promkhuntong",

year = "2014",

month = jul,

doi = "10.1080/19392397.2014.935630",

language = "English",

volume = "5",

pages = "348--353",

journal = "Celebrity Studies",

issn = "1939-2397",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - Wong Kar-wai

T2 - 'cultural hybrid', celebrity endorsement and star-auteur branding

AU - Promkhuntong, Wikanda

PY - 2014/7

Y1 - 2014/7

UR - https://www.scopus.com/pages/publications/84906089077

U2 - 10.1080/19392397.2014.935630

DO - 10.1080/19392397.2014.935630

M3 - Article

AN - SCOPUS:84906089077

SN - 1939-2397

VL - 5

SP - 348

EP - 353

JO - Celebrity Studies

JF - Celebrity Studies

IS - 3

ER -