Vertical brand extension at Vinamilk, Vietnam

Quang Tri Nguyen; Winai Wongsurawat; Rian Beise-Zee

doi:10.1142/S0218927516500127

Vertical brand extension at Vinamilk, Vietnam

Quang Tri Nguyen
, Winai Wongsurawat
, Rian Beise-Zee

Programs Cluster

Asian Institute of Technology Thailand
Ritsumeikan Asia Pacific University

Research output: Contribution to journal › Review article › peer-review

Abstract

Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.

Original language	English
Pages (from-to)	331-350
Number of pages	20
Journal	Asian Case Research Journal
Volume	20
Issue number	2
DOIs	https://doi.org/10.1142/S0218927516500127
Publication status	Published - 1 Dec 2016

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10.1142/S0218927516500127

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title = "Vertical brand extension at Vinamilk, Vietnam",

abstract = "Vinamilk (VNM), short for {"}Vietnam Dairy Products Joint- Stock Company{"}, is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 {"}Best Under-A-Billion{"}, a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US\$1 billion in Asia.",

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AU - Nguyen, Quang Tri

AU - Wongsurawat, Winai

AU - Beise-Zee, Rian

PY - 2016/12/1

Y1 - 2016/12/1

N2 - Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.

AB - Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.

UR - https://www.scopus.com/pages/publications/85010809789

U2 - 10.1142/S0218927516500127

DO - 10.1142/S0218927516500127

M3 - Review article

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SN - 0218-9275

VL - 20

SP - 331

EP - 350

JO - Asian Case Research Journal

JF - Asian Case Research Journal

IS - 2

ER -

Vertical brand extension at Vinamilk, Vietnam

Abstract

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