Value-driventechnology road map (VTRM)

Dave Fenwick; Tugrul Daim; Nathasit Gerdsri

doi:10.1109/PICMET.2009.5261808

Value-driventechnology road map (VTRM)

Dave Fenwick
, Tugrul Daim
, Nathasit Gerdsri

Google LLC

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

This paper presents a new approach to Technology Roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in web services that use an entirely different financial and business model of licenses and subscriptions. This paper addresses the software services applicability and documents a start-to-finish application of cross-discipline models and tools to form a real-life roadmap from market drivers to project headcount. Pitfalls in the roadmapping process will be documented and suggestions for improvement will also be discussed.

Original language	English
Title of host publication	PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings
Pages	2517-2529
Number of pages	13
DOIs	https://doi.org/10.1109/PICMET.2009.5261808
Publication status	Published - 2009
Externally published	Yes
Event	PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Portland, OR, United States Duration: 2 Aug 2009 → 6 Aug 2009

Publication series

Name	PICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conference

Conference	PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology
Country/Territory	United States
City	Portland, OR
Period	2/08/09 → 6/08/09

Access to Document

10.1109/PICMET.2009.5261808

Cite this

Fenwick, D., Daim, T., & Gerdsri, N. (2009). Value-driventechnology road map (VTRM). In PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings (pp. 2517-2529). Article 5261808 (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings). https://doi.org/10.1109/PICMET.2009.5261808

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title = "Value-driventechnology road map (VTRM)",

abstract = "This paper presents a new approach to Technology Roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in web services that use an entirely different financial and business model of licenses and subscriptions. This paper addresses the software services applicability and documents a start-to-finish application of cross-discipline models and tools to form a real-life roadmap from market drivers to project headcount. Pitfalls in the roadmapping process will be documented and suggestions for improvement will also be discussed.",

author = "Dave Fenwick and Tugrul Daim and Nathasit Gerdsri",

year = "2009",

doi = "10.1109/PICMET.2009.5261808",

language = "English",

isbn = "1890843202",

series = "PICMET: Portland International Center for Management of Engineering and Technology, Proceedings",

pages = "2517--2529",

booktitle = "PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings",

note = "PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology ; Conference date: 02-08-2009 Through 06-08-2009",

}

Fenwick, D, Daim, T & Gerdsri, N 2009, Value-driventechnology road map (VTRM). in PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings., 5261808, PICMET: Portland International Center for Management of Engineering and Technology, Proceedings, pp. 2517-2529, PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology, Portland, OR, United States, 2/08/09. https://doi.org/10.1109/PICMET.2009.5261808

Value-driventechnology road map (VTRM). / Fenwick, Dave; Daim, Tugrul; Gerdsri, Nathasit.
PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings. 2009. p. 2517-2529 5261808 (PICMET: Portland International Center for Management of Engineering and Technology, Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Daim, Tugrul

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AB - This paper presents a new approach to Technology Roadmapping by integrating marketing and decision methodologies. While much of the research into technology roadmapping has been applied to products that represent a one-time ROI to the manufacturer, current Internet technologies are resulting in web services that use an entirely different financial and business model of licenses and subscriptions. This paper addresses the software services applicability and documents a start-to-finish application of cross-discipline models and tools to form a real-life roadmap from market drivers to project headcount. Pitfalls in the roadmapping process will be documented and suggestions for improvement will also be discussed.

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T2 - PICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology

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ER -

Value-driventechnology road map (VTRM)

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