The myth of customer loyalty: Why information and scale are more important during downturns

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@article{8ba7112b1a9d4c2c8e1ef031465cfb50,

title = "The myth of customer loyalty: Why information and scale are more important during downturns",

author = "Murali Kailasam and Winai Wongsurawat",

year = "2015",

month = nov,

day = "16",

doi = "10.1108/SL-08-2015-0068",

language = "English",

volume = "43",

pages = "38--41",

journal = "Strategy and Leadership",

issn = "1087-8572",

publisher = "Emerald Publishing",

number = "6",

}

TY - JOUR

T1 - The myth of customer loyalty

T2 - Why information and scale are more important during downturns

AU - Kailasam, Murali

AU - Wongsurawat, Winai

PY - 2015/11/16

Y1 - 2015/11/16

UR - https://www.scopus.com/pages/publications/84947716859

U2 - 10.1108/SL-08-2015-0068

DO - 10.1108/SL-08-2015-0068

M3 - Comment/debate

AN - SCOPUS:84947716859

SN - 1087-8572

VL - 43

SP - 38

EP - 41

JO - Strategy and Leadership

JF - Strategy and Leadership

IS - 6

ER -