The influencing of young consumers shopping style on attitude toward the environmentally friendly food products in Thailand

This research purposes to examine the relationship between the youth consumers shopping style (perfectionism, brand-consciousness, impulsiveness, confusion over choice and habitual consumption) with their attitude toward environmentally friendly food products in Thailand whereas they live in different societies and geographically. The results found that young consumers who have eaten environmentally friendly food products are different. Young consumers who live in the land fulfill of quality and quantity of these products, such as Chiang Mai Province have perfected, impulsiveness and habitual consumption shopping style differentiate from Songkhla Province. On the other hand, young consumers who never eaten the environmentally friendly food products are similar in each kind of shopping style. Furthermore, shopping style of young consumers who have eaten these products, associated with attitude toward the environmentally friendly food products.