Abstract
Building on the environment-strategy-performance paradigm, information-processing theory, and dynamic
capabilities theory, we conceptualize relationships among export market dynamism, information and
communication technologies (ICT) utilization and proactive export market development capabilities, and export
performance. From a self-administered survey of 259 exporters in Thailand, the results show partial support to
our hypotheses. After checking for potential of common method variance (CMV) and correcting for it, our results
reveal interesting findings. Amid a dynamic market environment, firms that proactively develop their export
markets tend to improve both market and financial performances. However, market dynamism only drives ICT
utilization, which increases proactive export market development capabilities amongst more experienced
exporters
capabilities theory, we conceptualize relationships among export market dynamism, information and
communication technologies (ICT) utilization and proactive export market development capabilities, and export
performance. From a self-administered survey of 259 exporters in Thailand, the results show partial support to
our hypotheses. After checking for potential of common method variance (CMV) and correcting for it, our results
reveal interesting findings. Amid a dynamic market environment, firms that proactively develop their export
markets tend to improve both market and financial performances. However, market dynamism only drives ICT
utilization, which increases proactive export market development capabilities amongst more experienced
exporters
| Original language | English |
|---|---|
| Pages | 150 |
| Publication status | Published - 2017 |
| Event | 59th Annual Meeting of the Academy of International Business - Dubai, United Arab Emirates Duration: 2 Jul 2017 → 5 Jul 2017 https://www.aib.world/wp-content/uploads/2019/04/Proceedings-2017-Dubai.pdf |
Conference
| Conference | 59th Annual Meeting of the Academy of International Business |
|---|---|
| Country/Territory | United Arab Emirates |
| City | Dubai |
| Period | 2/07/17 → 5/07/17 |
| Internet address |
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