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The Influences of Export Market Dynamism on Exporters’ Organizational Capabilities and Performance

  • Assumption University of Thailand
  • Mahasarakham University

Research output: Contribution to conference › Abstract › peer-review

Abstract

Building on the environment-strategy-performance paradigm, information-processing theory, and dynamic
capabilities theory, we conceptualize relationships among export market dynamism, information and
communication technologies (ICT) utilization and proactive export market development capabilities, and export
performance. From a self-administered survey of 259 exporters in Thailand, the results show partial support to
our hypotheses. After checking for potential of common method variance (CMV) and correcting for it, our results
reveal interesting findings. Amid a dynamic market environment, firms that proactively develop their export
markets tend to improve both market and financial performances. However, market dynamism only drives ICT
utilization, which increases proactive export market development capabilities amongst more experienced
exporters
Original languageEnglish
Pages150
Publication statusPublished - 2017
Event59th Annual Meeting of the Academy of International Business - Dubai, United Arab Emirates
Duration: 2 Jul 2017 → 5 Jul 2017
https://www.aib.world/wp-content/uploads/2019/04/Proceedings-2017-Dubai.pdf

Conference

Conference59th Annual Meeting of the Academy of International Business
Country/TerritoryUnited Arab Emirates
CityDubai
Period2/07/17 → 5/07/17
Internet address

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