Social media intensity, EWOM, and Conspicuous consumption among American, Korean, and Thai consumers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Encyclopedia of E-Commerce Development, Implementation, and Management
Editors	In Lee
Publisher	IGI Global
Chapter	153
Pages	2132-2143
Number of pages	12
Publication status	Published - 2016
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Social media intensity, EWOM, and Conspicuous consumption among American, Korean, and Thai consumers",

keywords = "Conspicuous consumption, Individualism, Electornic Word-of-Mouth, Social Media Intensity, Pragmatism, Masculinity, Indulgence",

author = "Amonrat Thoumrungroje",

year = "2016",

language = "English",

pages = "2132--2143",

editor = "In Lee",

booktitle = "Encyclopedia of E-Commerce Development, Implementation, and Management",

publisher = "IGI Global",

}

TY - CHAP

T1 - Social media intensity, EWOM, and Conspicuous consumption among American, Korean, and Thai consumers

AU - Thoumrungroje, Amonrat

PY - 2016

Y1 - 2016

KW - Conspicuous consumption

KW - Individualism

KW - Electornic Word-of-Mouth

KW - Social Media Intensity

KW - Pragmatism

KW - Masculinity

KW - Indulgence

UR - https://www.igi-global.com/chapter/social-media-intensity-ewom-and-conspicuous-consumption-among-american-korean-and-thai-consumers/149107

M3 - Chapter

SP - 2132

EP - 2143

BT - Encyclopedia of E-Commerce Development, Implementation, and Management

A2 - Lee, In

PB - IGI Global

ER -