Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)
Publisher	IGI Global
Pages	2132-2143
Number of pages	12
ISBN (Electronic)	9781466697881
ISBN (Print)	9781466697874
DOIs	https://doi.org/10.4018/978-1-4666-9787-4.ch153
Publication status	Published - 1 Jan 2016
Externally published	Yes

Access to Document

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title = "Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers",

author = "Amonrat Thoumrungroje",

year = "2016",

month = jan,

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doi = "10.4018/978-1-4666-9787-4.ch153",

language = "English",

isbn = "9781466697874",

pages = "2132--2143",

booktitle = "Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)",

publisher = "IGI Global",

}

TY - CHAP

T1 - Social Media Intensity, EWOM, and Conspicuous Consumption among American, Korean, and Thai Consumers

AU - Thoumrungroje, Amonrat

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://www.scopus.com/pages/publications/105012665647

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M3 - Chapter

AN - SCOPUS:105012665647

SN - 9781466697874

SP - 2132

EP - 2143

BT - Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes)

PB - IGI Global

ER -