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Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company

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35 Citations (Scopus)

Abstract

Enterprises in less developed economies that wish to sustain success have a choice of business models to follow. This case study investigates the extent to which a Thai corporation engages in management practices matching the 19 sustainable leadership criteria attributed to Rhineland organizations and distills those practices into six categories: a focus on long-term perspective, staff development, organizational culture, innovation, social responsibility, and ethical behavior. In sharp contrast to the prevailing Anglo/US business model of short-term maximization of profitability, these practices offered the company a solid framework for evaluating its corporate sustainability.

Original languageEnglish
Pages (from-to)6-19
Number of pages14
JournalGlobal Business and Organizational Excellence
Volume31
Issue number5
DOIs
Publication statusPublished - Jul 2012

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  2. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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