TY - GEN
T1 - Motivations of visitors to visit museums
T2 - 2nd International Congress on Interdisciplinary Behavior and Social Science, ICIBSoS 2013
AU - Chen, Ka Tat Nixon
PY - 2014
Y1 - 2014
N2 - Museums today generally see the importance of looking into people's motivations of visiting museums. The motivations of people might be influenced by their cultural background. This paper tries to analyse the motivations of Thai people who visit museums in Thailand from a Western perspective. Different from the West where there are more systematic studies on the motivations of people to visit museums, there are not many studies in Thailand that look into the motivations of Thai people visiting museums in Thailand. The author of the paper attempts to analyse the differences in accordance with the findings of two studies of the motivations of Western people in the West and those of two museums in Thailand. By knowing the differences, the author of the paper hopes that the analysis will help museum administrators, in particular Thai administrators, to better understand the role of museums among people of different cultural backgrounds and to think of different strategies to attract them to visit their museums.
AB - Museums today generally see the importance of looking into people's motivations of visiting museums. The motivations of people might be influenced by their cultural background. This paper tries to analyse the motivations of Thai people who visit museums in Thailand from a Western perspective. Different from the West where there are more systematic studies on the motivations of people to visit museums, there are not many studies in Thailand that look into the motivations of Thai people visiting museums in Thailand. The author of the paper attempts to analyse the differences in accordance with the findings of two studies of the motivations of Western people in the West and those of two museums in Thailand. By knowing the differences, the author of the paper hopes that the analysis will help museum administrators, in particular Thai administrators, to better understand the role of museums among people of different cultural backgrounds and to think of different strategies to attract them to visit their museums.
UR - https://www.scopus.com/pages/publications/84894747617
M3 - Conference contribution
AN - SCOPUS:84894747617
SN - 9781138001213
T3 - Recent Trends in Social and Behaviour Sciences - Proceedings of the 2nd International Congress on Interdisciplinary Behavior and Social Sciences 2013, ICIBSoS 2013
SP - 355
EP - 363
BT - Recent Trends in Social and Behaviour Sciences - Proceedings of the 2nd International Congress on Interdisciplinary Behavior and Social Sciences 2013, ICIBSoS 2013
PB - Taylor and Francis - Balkema
Y2 - 4 November 2013 through 5 November 2013
ER -