MNE’s Motives and Outcomes of Corporate Social Responsibility Implementation

Since social responsibility has become an increasingly critical component for successful corporations particularly in international competitive landscape, this paper analyzes the multinational enterprises’ (MNEs) motives in the implementation of Corporate Social Responsibility (CSR). Building on stakeholder and institutional theories, we propose a conceptual model of MNE’s motives and outcomes of CSR implementation. An organization’s motives of CSR implementation can be classified into instrumental, relational, and morality-based rationales. With a successful implementation of corporate CSR, we hypothesize that MNEs will achieve international competitiveness, corporate legitimacy, and become an Ecologically Sustainable Corporations (ESC).