Abstract
Subject area: Entrepreneurship, strategic analysis. Study level/applicability: Entrepreneurship, strategic management, business in Asia. Case overview: This case describes the experience of a start-up online TV company in Thailand. It supplies details about how the business idea was hatched, what challenges the company is currently facing, and how the future prospects for the online media market in Thailand are unfolding. Expected learning outcomes: Participants are expected to be able to compare the similarities and differences between a textbook model of entrepreneurship and the real experience of the company described in the case. A better appreciation for basic strategic analysis such as examining internal strengths and weaknesses and understanding external opportunities and threats can also be developed. Supplementary materials: Teaching notes.
| Original language | English |
|---|---|
| Pages (from-to) | 1-7 |
| Number of pages | 7 |
| Journal | Emerald Emerging Markets Case Studies |
| Volume | 1 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2011 |
| Externally published | Yes |
Keywords
- Entrepreneurs
- Information media
- Thailand
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