TY - GEN
T1 - Forecasting tourist arrivals with keyword search using time series
AU - Kaewmanee, Patthamaphon
AU - Muangprathub, Jirapond
AU - Sae-Jie, Wichuta
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021/5/19
Y1 - 2021/5/19
N2 - Tourism industry was driving Thailand's economy in 2019, generating 3.01 trillion Thai baht of revenue, so planning a marketing strategy for entrepreneurs is essential to attract tourists. Online media provide a popular channel for potential travelers to find information. Hence, this is one area of advertising for the operators to get the tourists' attention. In this research, a study of the accommodation tourism in Koh Samui area was performed, focusing on a search engine and using time series models for forecasting. The data set contains the keyword search index and the number of international visitors. The results show that the keywords are correlated to the actual visits by foreign tourists. Thus, the hotels and resorts can prepare their facilities for tourists better than without the forecasts. Moreover, hotel and resort owners can use the important keywords identified, to make their websites more attractive to visitors, with a search engine optimization approach.
AB - Tourism industry was driving Thailand's economy in 2019, generating 3.01 trillion Thai baht of revenue, so planning a marketing strategy for entrepreneurs is essential to attract tourists. Online media provide a popular channel for potential travelers to find information. Hence, this is one area of advertising for the operators to get the tourists' attention. In this research, a study of the accommodation tourism in Koh Samui area was performed, focusing on a search engine and using time series models for forecasting. The data set contains the keyword search index and the number of international visitors. The results show that the keywords are correlated to the actual visits by foreign tourists. Thus, the hotels and resorts can prepare their facilities for tourists better than without the forecasts. Moreover, hotel and resort owners can use the important keywords identified, to make their websites more attractive to visitors, with a search engine optimization approach.
KW - Forecasting
KW - Google Trend
KW - Time Series
KW - Tourism
UR - https://www.scopus.com/pages/publications/85112794832
U2 - 10.1109/ECTI-CON51831.2021.9454824
DO - 10.1109/ECTI-CON51831.2021.9454824
M3 - Conference contribution
AN - SCOPUS:85112794832
T3 - ECTI-CON 2021 - 2021 18th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology: Smart Electrical System and Technology, Proceedings
SP - 171
EP - 174
BT - ECTI-CON 2021 - 2021 18th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology
A2 - Kumsuwan, Yuttana
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 18th International Conference on Electrical Engineering/Electronics, Computer, Telecommunications and Information Technology, ECTI-CON 2021
Y2 - 19 May 2021 through 22 May 2021
ER -