Exploring the Development and Reform of Undergraduate Popular Music Curricula in Thai Music Institutes

Popular music has emerged as a significant sector within the global economy, prompting educational institutions in Thailand to recognize the escalating demand for skilled professionals within the music industry. In response, these institutions are refining their curricula to more effectively enhance student competencies, aligning with industry requirements and facilitating successful careers in the music sector. This qualitative study aimed to evaluate the strengths and challenges of the Popular Music programs' curricula across Thai music institutes, with an objective to propose reforms for elevating their quality. Data were gathered through document analysis, interviews, and focus group discussions, employing purposive sampling to select fifty participants from five music institutes, including students, faculty members, program chairs, associate deans, and industry employers. Content analysis was utilized to interpret the data. Findings highlight the curricula's efficacy in nurturing musical talents, directly addressing the core needs of music students. Recommendations for curriculum enhancement include fostering individual student identity, preparing students for technological advancements, and integrating soft skills with essential technical competencies. These strategic directions aim to augment students' readiness for the dynamic demands of the music industry, ensuring their adaptability and success.