Augmenting Employee Experience and Engagement Through Digitalized HR Ecosystem in an Emerging-Market MNE

Amonrat Thoumrungroje; Wallapa Suengkamolpisut

Abstract

Amid VUCA (Volatility, Uncertainty, Complexity and Ambiguity) of world environment, multinational enterprises
(MNE’s) are struggling for sustainable competitive advantage. With recent technological advancements, coupled
with the recent COVID-19 pandemic, human resources practices have been greatly disrupted. Recruiting and
retaining talents has become of utmost concern during such great attrition. Hence, this study proposes a model
aiming to investigate how MNEs can successfully create a digitalized HR ecosystem to improve employee
experience in hope for increasing employee engagement. It is also hypothesized that such relationships are
moderated by structural and cultural contingencies, including employee cohorts, administrative levels, functional
divisions, and cultural backgrounds (high- versus low-context cultures).

Original language	English
Pages	96
Publication status	Published - 2023
Event	65th Annual Meeting : Academy of International Business - Warsaw, Poland Duration: 5 Jul 2023 → 9 Jul 2023 https://www.aib.world/wp-content/uploads/2023/08/AIB-2023-Conference-Proceedings.pdf

Conference

Conference	65th Annual Meeting
Country/Territory	Poland
City	Warsaw
Period	5/07/23 → 9/07/23
Internet address	https://www.aib.world/wp-content/uploads/2023/08/AIB-2023-Conference-Proceedings.pdf

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Cite this

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title = "Augmenting Employee Experience and Engagement Through Digitalized HR Ecosystem in an Emerging-Market MNE",

abstract = "Amid VUCA (Volatility, Uncertainty, Complexity and Ambiguity) of world environment, multinational enterprises (MNE{\textquoteright}s) are struggling for sustainable competitive advantage. With recent technological advancements, coupled with the recent COVID-19 pandemic, human resources practices have been greatly disrupted. Recruiting and retaining talents has become of utmost concern during such great attrition. Hence, this study proposes a model aiming to investigate how MNEs can successfully create a digitalized HR ecosystem to improve employee experience in hope for increasing employee engagement. It is also hypothesized that such relationships are moderated by structural and cultural contingencies, including employee cohorts, administrative levels, functional divisions, and cultural backgrounds (high- versus low-context cultures).",

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AU - Thoumrungroje, Amonrat

AU - Suengkamolpisut, Wallapa

PY - 2023

Y1 - 2023

N2 - Amid VUCA (Volatility, Uncertainty, Complexity and Ambiguity) of world environment, multinational enterprises (MNE’s) are struggling for sustainable competitive advantage. With recent technological advancements, coupled with the recent COVID-19 pandemic, human resources practices have been greatly disrupted. Recruiting and retaining talents has become of utmost concern during such great attrition. Hence, this study proposes a model aiming to investigate how MNEs can successfully create a digitalized HR ecosystem to improve employee experience in hope for increasing employee engagement. It is also hypothesized that such relationships are moderated by structural and cultural contingencies, including employee cohorts, administrative levels, functional divisions, and cultural backgrounds (high- versus low-context cultures).

AB - Amid VUCA (Volatility, Uncertainty, Complexity and Ambiguity) of world environment, multinational enterprises (MNE’s) are struggling for sustainable competitive advantage. With recent technological advancements, coupled with the recent COVID-19 pandemic, human resources practices have been greatly disrupted. Recruiting and retaining talents has become of utmost concern during such great attrition. Hence, this study proposes a model aiming to investigate how MNEs can successfully create a digitalized HR ecosystem to improve employee experience in hope for increasing employee engagement. It is also hypothesized that such relationships are moderated by structural and cultural contingencies, including employee cohorts, administrative levels, functional divisions, and cultural backgrounds (high- versus low-context cultures).

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M3 - Abstract

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ER -

Augmenting Employee Experience and Engagement Through Digitalized HR Ecosystem in an Emerging-Market MNE

Abstract

Conference

UN SDGs

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