TY - GEN
T1 - Applying System Dynamics to Enhance Scenario-Based Roadmapping
AU - Tansurat, Pawat
AU - Gerdsri, Nathasit
N1 - Publisher Copyright:
© 2022 PICMET.
PY - 2022
Y1 - 2022
N2 - Technology roadmapping (TRM) has been recognized as the approach for strategic planning, especially for technology-driven companies. The recent researches aim to enhance the robustness of TRM process in order to cope with rapid change of technologies, business uncertainties, and constant shift of customer behavior. Scenario analysis is one of techniques has been considered to integrate with roadmapping so that the management team can gain insights on future possibilities. This paper extends the analysis to strengthen scenario-based roadmapping by applying a system dynamics (SD) to generate conditions for different scenarios and then integrate into roadmaps. With the proposed approach, it will make a roadmap not only more responsive to deal with uncertain circumstances but also it can be used for mitigating foreseeable risks while aiming to pursuing potential opportunities.
AB - Technology roadmapping (TRM) has been recognized as the approach for strategic planning, especially for technology-driven companies. The recent researches aim to enhance the robustness of TRM process in order to cope with rapid change of technologies, business uncertainties, and constant shift of customer behavior. Scenario analysis is one of techniques has been considered to integrate with roadmapping so that the management team can gain insights on future possibilities. This paper extends the analysis to strengthen scenario-based roadmapping by applying a system dynamics (SD) to generate conditions for different scenarios and then integrate into roadmaps. With the proposed approach, it will make a roadmap not only more responsive to deal with uncertain circumstances but also it can be used for mitigating foreseeable risks while aiming to pursuing potential opportunities.
UR - https://www.scopus.com/pages/publications/85139109552
U2 - 10.23919/PICMET53225.2022.9882830
DO - 10.23919/PICMET53225.2022.9882830
M3 - Conference contribution
AN - SCOPUS:85139109552
T3 - PICMET 2022 - Portland International Conference on Management of Engineering and Technology: Technology Management and Leadership in Digital Transformation - Looking Ahead to Post-COVID Era, Proceedings
BT - PICMET 2022 - Portland International Conference on Management of Engineering and Technology
A2 - Kocaoglu, Dundar F.
A2 - Anderson, Timothy R.
A2 - Kozanoglu, Dilek Cetindamar
A2 - Niwa, Kiyoshi
A2 - Steenhuis, Harm-Jan
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2022 Portland International Conference on Management of Engineering and Technology, PICMET 2022
Y2 - 7 August 2022 through 11 August 2022
ER -