An exploratory study of consumers' attitudes towards asean economic integration

Panjarat Phumpradab; Amonrat Thoumrungroje

doi:10.18374/IJBR-13-2.4

An exploratory study of consumers' attitudes towards asean economic integration

Panjarat Phumpradab
, Amonrat Thoumrungroje

Assumption University, Bangkok

Research output: Contribution to journal › Article › peer-review

Abstract

This research explores and compares the attitudes towards ASEAN Economic Community (AEC) between Thai and Singaporean citizens. Self-administered questionnaires were used to collect survey data of which 1,462 Thai and 647 Singaporean respondents are usable in this study. The result shows that there is a significant difference in the level of attitudes in supporting AEC between Thais and Singaporeans. By using Univariate ANOVA, we found that age, education, news consumption frequency and most watched TV program explain the differences in the level of attitudes towards AEC among Singaporeans.

Original language	English
Pages (from-to)	35-40
Number of pages	6
Journal	International Journal of Business Research
Volume	13
Issue number	2
DOIs	https://doi.org/10.18374/IJBR-13-2.4
Publication status	Published - 2013
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

ASEAN
Attitudes towards economic integration
Cross-cultural study

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10.18374/IJBR-13-2.4

Cite this

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abstract = "This research explores and compares the attitudes towards ASEAN Economic Community (AEC) between Thai and Singaporean citizens. Self-administered questionnaires were used to collect survey data of which 1,462 Thai and 647 Singaporean respondents are usable in this study. The result shows that there is a significant difference in the level of attitudes in supporting AEC between Thais and Singaporeans. By using Univariate ANOVA, we found that age, education, news consumption frequency and most watched TV program explain the differences in the level of attitudes towards AEC among Singaporeans.",

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AB - This research explores and compares the attitudes towards ASEAN Economic Community (AEC) between Thai and Singaporean citizens. Self-administered questionnaires were used to collect survey data of which 1,462 Thai and 647 Singaporean respondents are usable in this study. The result shows that there is a significant difference in the level of attitudes in supporting AEC between Thais and Singaporeans. By using Univariate ANOVA, we found that age, education, news consumption frequency and most watched TV program explain the differences in the level of attitudes towards AEC among Singaporeans.

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KW - Attitudes towards economic integration

KW - Cross-cultural study

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An exploratory study of consumers' attitudes towards asean economic integration

Abstract

UN SDGs

Keywords

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