A Cross-Cultural Perspective on the Roles and Functions of Depression Metaphors in Autobiographical Narratives on Chilean and Thai Social Media

This chapter examines the use of conceptual metaphors in narratives of depression with a focus on autobiographical accounts shared via social media on Facebook. Depression is a worldwide issue that has been underestimated by most societies for centuries. Nevertheless, especially during and after the COVID-19 pandemic, the incidence of this condition has increased significantly. The role of language in construing depression is mainly dependent upon the use of metaphors, and people’s choice of metaphors is significantly impacted by cultural factors. Metaphorical expressions of depression are complicated and varied. This chapter explores the role of culture in shaping the way in which individuals from two very different contexts, Chile and Thailand, use metaphors to describe their mental health experiences. Data from first-hand accounts from Chilean and Thai social media users revealed cultural differences in their conceptualizations of depression. Understanding such cultural differences may contribute to a deeper understanding of this health condition as well as more compassionate and effective mental health care for people suffering from it. The chapter concludes with suggestions that may improve health communication practices.