Research output per year
Research output per year
Personal profile
Research interests
Dr. Amonrat is an associate professor of International Business Management with particular research interests/specializations in international marketing strategy, cross-cultural marketing, consumer behavior, strategic management, entrepreneurship, globalization, and emerging markets, ESG, and sustainability.
Related documents
Education/Academic qualification
PhD, Business Administration--Marketing & Management, WASHINGTON STATE UNIVERSITY
May 2000 → May 2004
Award Date: 8 May 2004
Master, Business Administration-General Management, Assumption University, Bangkok
2 May 1995 → 9 Dec 1996
Award Date: 26 Jan 1997
Bachelor, Business Administration-International Business Management (Minor in Finance & Banking), Assumption University, Bangkok
17 Oct 1990 → 12 Oct 1994
Award Date: 29 Jan 1995
External positions
Adjuct Faculty, National Institute of Development Administration
Aug 2017 → …
Adjunct Faculty, University of Thai Chamber of Commerce
2015 → …
Adjuct Faculty, Mae Jo University
2014 → 2017
Adjuct Faculty, Chiang Mai University
Feb 2013 → …
Adjuct Faculty, Thammasat University , Thailand
2013 → 2019
Adjunct Faculty, Mahasarakham University
2006 → 2016
Faculty, Assumption University of Thailand
1994 → 2022
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 2 Zero Hunger -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 15 Life on Land -
SDG 17 Partnerships for the Goals
Fingerprint
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- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Exploring early university class exposure: Impact on academic self-efficacy and study intentions
Thoumrungroje, A. & Racela, O. C., 2026, In: Australian Journal of Adult Learning. 66, 1, p. 70-93 24 p.Research output: Contribution to journal › Article › peer-review
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AI & Robotics Ventures: Expanding Deep Tech Solutions for a Sustainable Future
Racela, O. C., Thoumrungroje, A. & Thongpravati, O., 1 Sept 2025, In: Asian Case Research Journal. 29, 3, p. 265-295 31 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus) -
Leveraging External Networks and Internal Capabilities: A Pathway to Innovation in an Export Economy
Boonchoo, P., Thoumrungroje, A. & Racela, O. C., Aug 2025, In: Emerging Science Journal. 9, 4, p. 2008-2025 18 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Consumer xenocentrism when domestic products are better
Thoumrungroje, A., Diamantopoulos, A. & Scherer, N. C., 10 Apr 2024, In: International Marketing Review. 41, 2, p. 490-513 24 p.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Investigating M-Payment Intention across Consumer Cohorts
Thoumrungroje, A. & Suprawan, L., 19 Feb 2024, In: Journal of Theoretical and Applied Electronic Commerce Research. 19, 1, p. 431 447 p.Research output: Contribution to journal › Article › peer-review
Open Access10 Citations (Scopus)
Activities
- 2 Other
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Global Leadership and Organizational Behavior Effectiveness (GLOBE 2020)
Thoumrungroje, A. (Participant), Racela, O. C. (Participant) & Kapasuwan, S. (Participant)
2018 → …Activity: Other
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Entrepreneurship of the 21st century (E21)
Thoumrungroje, A. (Participant) & Racela, O. C. (Participant)
2015 → …Activity: Other
Prizes
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St. Ed La Salle Award Commendable Service Award
Thoumrungroje, A. (Recipient), 2019
Prize: Honorary award
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Outstanding Research Award
Thoumrungroje, A. (Recipient) & Racela, O. C. (Recipient), 2014
Prize: Other distinction
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Winner of the 18th CEEMAN Case Writing Competition in cooperation with Emerald
Thoumrungroje, A. (Recipient) & Racela, O. C. (Recipient), Sept 2012
Prize